Commissions eat your profit
Guests book through OTAs because your own site makes it harder. And every booking costs you.
Increase direct bookings for your hotel in the Caribbean and Latin America
Hi there! Let’s fill your hotel together.
I’m Irausi. I spent 10+ years at one of the world’s leading online travel agencies, helping Caribbean hotels sell more. Now I help independent and mid-size hotels like yours with their website, channels and AI — no jargon, no headaches.
Happy to chat in English, Spanish or French
Catch me at AI Everything Abu Dhabi!
October 6–7, 2026
15+
years helping sell travel and hotels
10+
years at a global online travel agency
6
Caribbean destinations I managed
30%+
revenue growth in my markets
Master’s
in AI applied to business
Struggling to increase direct bookings at your hotel?
You’re not alone. Almost every small and mid-size hotel deals with this:
Juggling a million channels
Different rates, photos and availability on Booking, Expedia, Airbnb and Google. Exhausting.
AI doesn’t know you exist
Travelers now ask ChatGPT where to stay. If your hotel isn’t in the answer, they book somewhere else.
How I help
Three things, one goal: more direct bookings for your hotel
Reduce OTA commissions with a website that sells
As a hotel ecommerce consultant, I make booking direct with you the easiest thing in the world.
- I review your site and booking engine
- Offers that reward direct bookings
- Get you on Google Hotels and metasearch
- Emails and remarketing that bring guests back
An independent hotel distribution strategy
The right rooms, in the right place, at the right price.
- The ideal OTA mix for your hotel
- Booking, Expedia and Airbnb optimized
- Photos and content that lift your ranking
- Rates and availability always up to date
Hotel visibility in ChatGPT and AI search
Get recommended by ChatGPT, Gemini and Google.
- Your visibility in AI search
- What guests say across every platform
- Review replies that protect your reputation
- Workshops so your team uses AI
With help from visibl.ai, my own tool (coming soon!)
Easy as 1-2-3-4
We meet
We look at your website, channels, reviews and AI visibility together. I show you where money is slipping away.
We make a plan
A clear 90-day roadmap, tailored to your hotel and your team.
We get to work
I handle it all, or coach your team step by step. Your call.
We celebrate
Every month I tell you how it’s going, in plain words and clear numbers.
Nice to meet you, I’m Irausi
I know OTAs from the inside. Now I’m on your team.
For more than ten years at one of the world’s leading online travel agencies, I sat on the other side of the table. As Senior Market Manager I worked with independent hotels and chains across six Caribbean destinations, from the Dominican Republic to the French Caribbean, helping them grow revenue by 30%+.
I also led the rollout of AI for the company’s Caribbean commercial teams. Today, with a Master’s in Artificial Intelligence and an MBA, I put all of that to work for your hotel. And I’m building visibl.ai so every hotel can see how AI sees them.
I’m Dominican, and I love working with hotels across the Caribbean and Latin America.
- Traveler Advocate of the Year 2021 — LATAM
- Role Model of Company Values — Caribbean
- Peer of the Year 2024
- EN · ES · FR
FAQ: direct bookings and AI visibility for hotels
How can I increase direct bookings at my hotel?
It usually comes down to four things: a website and booking engine that are easy to use on a phone, a clear reason to book direct (perks the OTAs don’t offer, while respecting your rate parity agreements), presence on Google Hotels and metasearch, and email or remarketing so past guests come back. I start by checking which of the four is holding you back the most.
How can I reduce OTA commissions?
It’s not about leaving the OTAs, it’s about depending on them less. That means choosing the right channel mix, knowing what each booking really costs you by channel, and turning guests who already know you into direct bookings. Every hotel is different, so we start with a snapshot of where you are today.
What does an independent hotel distribution strategy involve?
First we decide which channels bring you guests worth having (OTAs, your website, Google, travel agencies) and which ones mostly cost you commission. Then we line up rates, availability, photos and content so they’re consistent everywhere. Your team stops juggling and you get a clear roadmap.
What does hotel visibility in ChatGPT mean?
More and more travelers ask ChatGPT, Gemini or Google where to stay. Whether your hotel shows up in those answers depends on what information AI can find about you: your website, your reviews, your listings and how consistent they are. Nobody can guarantee a position, but we can look at how AI sees you today and improve what’s within your control.
What does a hotel ecommerce consultant do, and how do we start?
I help you sell more through your own channels and tidy up the others, drawing on 10+ years at one of the world’s leading online travel agencies. I work with independent and mid-size hotels in the Dominican Republic (Punta Cana, Santo Domingo and beyond), the rest of the Caribbean and Latin America, in English, Spanish or French. To begin, send me the form and I’ll prepare a free snapshot.
Grab a (virtual) coffee with me?
Tell me about your hotel and I’ll send you a free snapshot: how AI sees you, what your guests are saying, and three quick ideas for more direct bookings.